Warning: JavaScript is turned off or unsupported by your browser. As a result, parts of this website, which makes use of JavaScript, may not appear or function correctly.

Work Arrow right icon

FM Group

FM Group Responsive WordPress site Visit site


When Bermuda insurers Freisenbruch-Meyer Group (FMG) launched their first website in the early 00’s, it was cutting-edge: a testament to their commitment to innovation. By the end of the decade, they knew the HTML brochure had faded – new things were possible, and a re-investment was in order to maintain their competitive edge. A mountain of ideas and documents posed a significant design & development challenge – and had hindered progress on a new site for some years. Subtropik intervened and a success story ensued.

An insurance company website is something that could be incredibly dull, and still tick all the boxes – not what we wanted. The idea: an engaging, media-rich site with a customer-friendly tone. Advanced custom functionality and comprehensive reporting. In less than a year we transformed all the ideas and material into a sleek, modern marketing platform.

Subtropik worked closely with the client from planning through design, photo media production and development to rejuvenate FMG’s online image and fortify their marketing toolkit.

Post-launch, we planned and executed on a powerful online promotion strategy which lead to an explosion of traffic like their domain had never seen. Subtropik remains a dedicated partner for the online success of the FMG brand. The result: an effective site that maintains its edge by evolving with the company over time.