When Bermuda insurers Freisenbruch-Meyer Group (FMG) launched their first website in the early 00’s, it was cutting-edge: a testament to their commitment to innovation. By the end of the decade, they knew the HTML brochure had faded – new things were possible, and a re-investment was in order to maintain their competitive edge. A mountain of ideas and documents posed a significant design & development challenge – and had hindered progress on a new site for some years. Subtropik intervened and a success story ensued.
An insurance company website is something that could be incredibly dull, and still tick all the boxes – not what we wanted. The idea: an engaging, media-rich site with a customer-friendly tone. Advanced custom functionality and comprehensive reporting. In less than a year we transformed all the ideas and material into a sleek, modern marketing platform.
Subtropik worked closely with the client from planning through design, photo media production and development to rejuvenate FMG’s online image and fortify their marketing toolkit.
Post-launch, we planned and executed on a powerful online promotion strategy which lead to an explosion of traffic like their domain had never seen. Subtropik remains a dedicated partner for the online success of the FMG brand. The result: an effective site that maintains its edge by evolving with the company over time.